GREENSBORO N.C. - Police are looking for the driver of a car they claim contributed to the death of a motorcyclist Saturday evening.

The incident happened on E. Wendover Ave. just east of Huffine Mill Rd. Police said Eugene Bullard Jr., 44 of McLeansville, was heading eastbound on a motorcycle when a white vehicle turned in front of him.

While trying to avoid hitting the vehicle, Bullard lost control, ran off the road and hit a tree.

Police said Bullard died from his injuries at a local hospital.

"There's a mother that's lost her son, there's a uncle who was like a special brother," said Bullard's cousin.

Investigators say Bullard was wearing a helmet at the time of the crash, but he hit the tree at such a high speed, it could not protect his head.

Police are investigating the case as a fatal hit and run.